Apple TV+ dropped the plus
Apple renamed its streaming service Apple TV in October 2025, sharing a name with its set-top box and its app.
Kivorent News desk, published , 1 min read
3things now called Apple TV: a service, an app and a box
This is a look back at an event from . We wrote it on November 11, 2026, from the sources listed at the end.
Apple renamed its streaming service on October 13, 2025. Apple TV+ became Apple TV. The company did not hold an event for it. The change appeared in a press release about the streaming date for its Formula 1 film, MacRumors reported.
Why it mattered
The service now shares its name with the Apple TV app and the Apple TV 4K box. A year later Apple released a new version of that box, which means a sentence like "it is on Apple TV" can refer to three different things.
Streaming services have been dropping the plus signs and suffixes they added during the rush of launches around 2019 and 2020. Apple's change was part of that cleanup.
Sources
- Top stories: new M5 MacBook Pro, iPad Pro, and Vision Pro, MacRumors, October 18, 2025
Spotted an error? Tell us and we will fix it.